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About us

A matchmaker, not a directory

We pair experienced professionals and military veterans with an independent franchise consultant selected for their goals, capital and background, so the guidance fits from the first conversation.

A quiet advisory office with two chairs facing each other

Why we do this

We believe accomplished professionals deserve real ownership over their careers, their financial future and their time. Stepping into business ownership should be an informed, empowering decision, not the result of a high-pressure sales pitch.

Most franchise websites are built to collect your contact details and pass them along. We built My Perfect Franchises to do the opposite: we learn what you need first, then pair you with one consultant whose experience fits it, so you can see clearly and act with confidence.

How the pairing works

One consultant, chosen for you

We do not hand your name to a list of salespeople. We learn what you need, then select the one consultant in our network whose experience fits it.

Get matched with a consultant

  1. Tell us about you

    Take the Franchise Match Assessment or book a discovery call. Ranges only, no documents and no credit check.

  2. We select your consultant

    We match you with one consultant based on your investment range, industries, location and background, including veteran and E-2 experience.

  3. Meet your consultant

    Your consultant reaches out within one business day and works with you one-on-one, at your pace.

  4. Decide with confidence

    Compare your options, line up funding, and choose, or walk away, at no cost and with no obligation.

What we stand for

Our values

The right matchWe select a consultant for your goals, capital and background, and they work with you one-on-one from first question to final decision.
Executive-grade credibilityAnalysis you would expect in a boardroom, applied to your own investment.
Transparency and objectivityWe tell you how we are paid and what we think, even when the answer is “not this one”.
Approachable clarityPlain English, no jargon, and no question too basic.

Leadership

The people behind My Perfect Franchises

Bill Rice

Founder

Bill began his career in the U.S. Air Force and intelligence community, working in counterintelligence operations, before spending more than two decades in financial services, mortgage and fintech. He is driven by helping people get control of their finances rather than the other way around.

Ken Gemmell

Chief Executive Officer

Ken is an electrical engineer by training who built software to unify data across legacy systems, then turned to tools for business marketing. He leads the company’s technology and the systems that connect candidates with the right opportunities.

How we are paid

Being matched and advised is free to you. Our partner franchisors pay a fee when a candidate becomes a franchisee. That is standard in franchise consulting, and we think you should hear it from us first.

It does not change the advice you get. If a brand is a poor fit for your capital, skills or lifestyle, your consultant will tell you, and your details never go to a franchisor without your permission.

Editorial standards

Some franchisors featured in our guides are partners who compensate us. That can influence which brands we write about, but not what we say about them. Our guides are fact-checked and updated as market conditions change, and we aim to give you the information you need to make an independent decision.

Confidential. No obligation.

Get matched with the right franchise consultant before you commit a dollar.

A 30-minute discovery call about your background, capital and goals, so we can pair you with the consultant whose experience fits. No cost, no obligation, and a clearer picture either way.

Schedule your discovery call
Take the match assessment